Fashion branding comprises all the elements that establish a fashion business’s image to the public and particularly to its target customers. Your company’s mission statement and values, your brand voice and origin story, as well as the visual style guide that governs everything from your brand colors to logo to the customer experience, constitute your fashion branding.
In the Fashion Industry in particular, branding can be more critical even than the product itself. Whether you already are or thinking about starting your own clothing line, remember that having a great branding strategy will help you stand out. As you scale your small business, a clear set of branding guidelines will ensure brand consistency across your products and a great customer experience.
Renowned Marketer and Speaker Nandi Mwiyombella, shares from her deep wealth of Branding and Marketing knowledge and experience with us. Whether you are an established business looking for ways to scale or thinking about starting your own fashion business, this lesson is for you. Happy learning…
